Christmas in the 20th century
Since at least 2005, religious conservative groups and
media in the United States such as the American
Family Association, Liberty Counsel and Fox News have called for boycotts of various prominent secular organizations, particularly
retail giants, demanding that
they use the term "Christmas" rather, than solely "holiday"
in their print, TV, online, and in-store marketing and advertising. This was also seen by some as containing a hidden
anti-Jewish message. All of the major retailers named denied the charges
November 11, 2009, the AFA called for a "limited
two-month boycott" of Gap, Inc over what they claimed was the "company's censorship of the word
'Christmas.'" In an advertising
campaign launched by Gap on November 12, the term "Christmas" was
both spoken and printed on their website at least once, and was part of a
television ad campaign sung as: "Go
Christmas, Go Hanukkah, Go Kwanzaa, Go solstice... go Christmas, go Hanukkah,
go whatever holiday you Wannakuh".On November 17, AFA
responded to this campaign by condemning the ads for references to the
"pagan holiday" of solstice, and declined to call
off the boycott. On November 24, Gap
responded to AFA's initial boycott, stating that they would launch a new
television commercial on Thanksgiving weekend that would have a "very strong Christmas theme". The AFA
then ended their boycott of Gap.
Celebratory customs associated in various countries with
Christmas have a mix of pagan, pre-Christian, Christian, and secular themes and origins. Popular modern customs of the
holiday include gift giving, Christmas music and caroling, an exchange of Christmas cards, church celebrations, a special meal, and the display of various Christmas decorations, including Christmas trees, Christmas lights, nativity scenes, garlands, wreaths, mistletoe, and holly. In addition, several
closely related and often interchangeable figures, known as Santa Claus, Father Christmas, Saint Nicholas, and Christkind, are associated with bringing gifts to children during the Christmas
season and have their own body of traditions and lore. Because gift-giving and many other
aspects of the Christmas festival involve heightened economic activity among
both Christians and non-Christians, the holiday has become a significant event
and a key sales period for retailers and businesses. The economic impact of
Christmas is a factor that has grown steadily over the past few centuries in
many regions of the world. (text from various sources)
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